Picture these three scenarios involving Artificial Intelligence (AI):
In all of these possible situations, over-reliance on an emerging technology paired with a lack of transparency could lead to detrimental outcomes. Educators have to report plagiarism, news organizations’ reputations rest on dedication to the truth through reporting, and marketers rely on creativity through human ingenuity.
In the coming months and years, the rules of engagement with AI-generated content will become clearer. For now, it is questionable about who owns the content that is generated. Can essays and news articles truly be plagiarism-free if they are generated by AI? Will clients be comfortable using AI-generated imagery and copy if they are not guaranteed ownership of the content?
It is an exciting time to be at the forefront of technological advancements, but those who use AI tools must do so with transparency in its early stages of mass adoption. Cheating on essays often only hurts the cheater. However, plagiarized copy for news organizations or businesses can hurt not only the offender’s reputation, but that of the organization or business as well!
The golden rule heading into the year of AI is to practice complete transparency about the use of AI in any deliverable produced. Even at the idea-generating phase of a project, it is important to note when AI was involved in the process.